by socialmediawall.io on Sun 19 August 2018
Instagram mentions can connect millions of fans and followers directly to a brand on Instagram social networking site. From a fans point of view, Instagram mentions are an easy way to send their message to a brand publicly. From a brand's point of view, it is easy to filter posts that were targeted to them using mentions from all other public posts. So, Instagram mentions help brands and businesses to engage with millions of Instagram users by replying, sharing and retargeting posts that mention them. Tracking these useful Instagram mentions can be a daunting task if the volume is too high. So, what are the ways to track these Instagram mentions and how to effectively use them?
Brands and businesses use Instagram for various reasons. One of the main objectives of using Instagram or for that matter any social network is to engage with fans and followers. Today, Instagram supports multiple ways to engage with users of Insagram, like direct messaging, using hashtags and Instagram mentions.
When an Instagram user types "@" followed by another user's username in the caption of a post or in a comment then it is called a mention of user whose username was typed. For example, if Mary types @socialmediawallio in the caption of her post, then socialmediawallio has a mention. There should not be any space between @ and the username for it to be a valid mention. Account that gets a mention will receive a notification in Activity tab of Instagram application.
Uses of Instagram mentions
Instagram mentions provide a direct channel for customers, fans and followers to interact with a brand publicly. Brands and businesses can make use of this direct public channel to meet their business objectives of using Instagram. These mentions helps a business in some of the following ways.
Helps in understanding your customers better: When a user on Instagram mentions a brand publicly, it gives the brand a chance to see how users are interacting with the brand. Replying to the user to appreciate or to acknowledge goes a long way in establishing trust between the brand and the user.
Loyalty program: Tracking Instagram mentions help in identifying loyal fans. These are the people who will help the brand through word of mouth. So, identifying them and genuinely replying to their posts helps the brand.
Engaging with live audiences during event campaigns: Use of social media networks at an event to engage audience is a well known technique. Mentions can be used to display photos and videos on a big TV screen at an event venue to boost engagement between event host and audiences.
Run contests and giveaways: Social media contests and giveaways also can benefit from Instagram mentions. It helps the organizers to easily filter posts that are targeted directly to them.
Increases social media reach: Instagram mentions are an unambiguous way of identifying who is engaging with whom. For example, a user using hashtag, #fashion with a photo of her brand new shoes has no use if shoe manufacturer is not already a very popular brand. Whereas, same post with a shoe manufacturer's brand mention in the post lets all her followers see the brand page instantly.
User generated content (UGC) marketing: Use of Instagram mentions in UGC marketing is highly effective for all brands and businesses. Earned media with a brand's mention performs way better on social media than most of the other paid techniques.
Easily share other people's content: Mentions help brands easily repost their user's media. This technique not only helps the brand in highlighting user generated content, but it also helps the users to get more popularity and followers when a brand picks their media and reposts.
How to track Instagram mentions
- Using Instagram application: Whenever a user mentions a brand in their public post, Instagram app sends a notification to brand's account that a user has mentioned them in their post. Brand can see username of the post author and clicking on the post shows the full post. This is useful for brands that do not get a lot of mentions.
- Using Instagram Graph API: Instagram Graph API can be used to build an application that receives Instagram mentions of a business
- Third party tools: Third party tools like socialmediawall.io allows tracking Instagram mentions for free. This helps in viewing all the mentions easily in a single grid view. The view can also be embedded on a website to showcase user generated content on the brand's website. Displaying mentions live on a TV screen at an event venue can boost brand's reach and keep audiences engaged during the event.
- REST API for Instagram mentions: Using REST API provided by socialmediawall.io, developers can easily integrate Instagram mentions into their own applications.