by socialmediawall.io on Fri 14 September 2018
Social networks like Instagram, Twitter, Facebook, etc., are excellent tools for building buzz around an event. They are easy to use and helpful for driving engagement with audiences during a live event. Instagram is one of the most popular social media platforms helping businesses connect with their fan bases on the network. It allows brands and businesses to leverage the platform and drive engagement with audiences at an event. Brands should encourage users to use Instagram features like tagging their business on the photo or mentioning the business handle in the caption text, which helps the brands to connect with more people.
Instagram as social network has seen a rise in popularity in event marketing processes and at live events. As the importance of smart phones at events continues to rise daily and since visual representations can often speak louder than words, there is significant opportunity for brands and businesses to integrate Instagram marketing at their events. Brands can ask their fans and followers to tag them or to mention brand's handle in their posts, which help the brand to reach more potential customers through Instagram networking.
On socialmediawall.io, we have seen interesting social wall uses that take full advantage of Instagram tagging and mentions. Several brands and event organizers are using Instagram effectively to increase engagement with audiences and thereby providing long-lasting memories that stay even after the events come to an end.
How to use Instagram for events
Event managers are always in search for effective ways to create awareness among the audiences about the event. Most of them see a bigger picture and strive to strike a positive chord with audiences before, during and after event. Instagram has many features for driving more audience engagement that can help brands to reach more people than just the people who attend the event. Following are a few techniques that use Instagram features to drive engagement and thereby to reach more Instagram users
Instagram mentions: A mention is an Instagram post that includes brand's handle name using "@" symbol in its caption text. Instagram converts such mentions into a hyperlink that anyone can click and visit brand's Instagram page. A visit to the brand's Instagram page can in turn lead to brand's website visit, or converting the visitor into a follower. Instagram mentions has a great potential for brands to get more business opportunities using Instagram networking. So, during events, where fans and followers are likely to upload media from the event venue, giving them clear instructions to include a mention will really pay off. Read more on tracking Instagram mentions at URL, "Tracking Instagram mentions and its advantages"
Tagging on Instagram posts: Tagging on a photo is another great feature of Instagram that brands can leverage. They have similar advantages like mentions, but in tagging, users need to tag brand's handle by tapping the photo before posting. Instagram shows the brand's handle name on the media, which users can click and go to brand's Instagram page. This is another great feature that helps brands to reach more Instagram users.
Posting with event hashtag: Using hashtags at events is a well known technique. Running hashtag campaigns on multiple social networks like, Instagram, Twitter, etc., helps the brands to reach people on multiple social networks. Instagram announced its plans to limit hashtag support for brands to use Instagram hashtag posts outside Instagram. So, like Facebook hashtag posts, brands will not be able to showcase their earned media outside of Instagram if the posts contain only hashtags without either mentions or tagging. So, hashtags are easy to use in camapigns, but are not going to be that useful for brands after December, 11th, 2018. It is important for brands to ask their fans and followers to include a mention or tag their brand's account along with hashtag.
Hosting Instagram contests and giveaways: Running an Instagram contest is always a great way to create buzz and drive audience engagement through creative and friendly competition. Encouraging event participants to post selfies, selecting a random winner and awarding prizes can convert a customer into loyal customer generating more business opportunities.
Showcasing user generated content (UGC): On Instagram, UGC works better than brand's own publicity or marketing posts. Showcasing earned media on brand's website, or on a big screen at the event venue attracts more users. Showcasing UGC from Instagram helps the brand to present a social proof to a website visitor. It enables the brand to reuse all their efforts that were put on Instagram, and showcasing it to the rest of the world.
Instagram natively supports viewing and replying to posts. Third party applications like socialmediawall.io helps brands and businesses to capture user generated content and showcase it on a website or on a live TV screen at the event venue. How Instagram features are helping your brand? Do let us know on Instagram @socialmediawallio.